NFL Apparel  – Times, They are A'Changing!

NFL apparel has been hot for years, with NFL jerseys and hats being the sales leaders. Well things are about to change. How about a pink NFL team hat?

If that’s not your cup of tea, how about a pink NFL player’s jersey? Getting the picture! The Philadelphia Eagles’ team store has found an untapped market for its NFL team apparel -- women.

 The Eagles introduced pink team caps in October and sold an estimated 45,000. This is more than double the sales of the caps that the players wear on the sidelines. Of course, the pink caps went well with the players’ jerseys!

 This is a new fashion trend for many of the NFL franchises and their team apparel. With around 40% of fans being female, the opportunity to market more feminine NFL apparel was too much to ignore.

For the staunch NFL sports fan, this amounts to blasphemy! Team apparel is supposed to represent your teams’ official colors, right? Not anymore!

Sales of women’s apparel have tripled in the last year. This is primarily due to the introduction of NFL team camisoles, jewelry, hand bags and scarves. Don’t forget the off-the-shoulder team jerseys and skirts with lace-up fronts (resembling the front of the players’ pants).

Combine this with pastel colors, and women’s NFL apparel is a real winner for team franchises. Unfortunately, it took the franchises much too long to recognize this trend.

But now that they have, expect to see NFL apparel and team wear in all the colors of the rainbow – especially pink!