Baseball Apparel – Pretty in Pink!

The fastest growing segment of buyers of baseball apparel is women. Over 40% of baseball game attendance these days is comprised of female fans. This has given the apparel manufacturers a fantastic opportunity to market “softer” apparel to a new type of baseball fan.

Teens and young men are still the largest segment of today’s market for baseball jerseys and hats.

However, women have changed the way the big apparel makers think about sports fashion. Women no longer want to wear small men’s jerseys, in less than flattering colors. They are demanding apparel with a woman’s cut and fashion-oriented designs.

Many apparel manufacturers have stepped up to the challenge with baseball jerseys and hats in pink, chartreuse, and other pastels. A favorite is a pink and white baseball jersey with fashionable cap sleeves.

Smart baseball apparel marketers have even come out with a line of team wear including spaghetti-strap tops, shorts, and pajamas in pastel colors.

Baseball apparel and hats are now an all-day, everyday clothing option. Kids and young people wear baseball hats and jerseys all day long, to any type of event. Young women want to make a fashion statement and today’s sports apparel has answered the call.

How do the Major League Baseball teams feel about this trend? Most franchises are thrilled with the increased marketing opportunities, as long as the fan is wearing their team logo.

And next year’s hot baseball apparel colors: anything bright and flashy. The Oakland A’s picks – banana yellow and green apple. So much for Tradition!