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NFL
Apparel
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NFL Apparel
NFL
Apparel – Times, They are A'Changing!
NFL
apparel has been hot for years, with NFL jerseys and hats being the
sales leaders. Well
things are about to change. How
about a pink NFL team hat?
If
that’s not your cup of tea, how about a pink NFL player’s jersey?
Getting the picture! The
Philadelphia Eagles’ team store has found an untapped market for its
NFL team apparel -- women.
The
Eagles introduced pink team caps in October and sold an estimated
45,000. This is
more than double the sales of the caps that the players wear on the
sidelines. Of course, the
pink caps went well with the players’ jerseys!
This
is a new fashion trend for many of the NFL franchises and their team
apparel. With around 40%
of fans being female, the opportunity to market more feminine NFL
apparel was too much to ignore.
For
the staunch NFL sports fan, this amounts to blasphemy!
Team apparel is supposed to represent your teams’ official
colors, right? Not
anymore!
Sales
of women’s apparel have tripled in the last year.
This is primarily due to the introduction of NFL team
camisoles, jewelry, hand bags and scarves. Don’t forget the off-the-shoulder team jerseys and skirts
with lace-up fronts (resembling the front of the players’ pants).
Combine
this with pastel colors, and women’s NFL apparel is a real winner
for team franchises. Unfortunately,
it took the franchises much too long to recognize this trend.
But
now that they have, expect to see NFL
apparel and team wear in all the colors of the rainbow –
especially pink!
For more information on
NFL Apparel, or to choose from a variety of related products, choose from the following:
[Football
Jerseys] l [Jersey
Dresses] l [Baseball
Hats]
February
2, 2005 |
